The Innovation in Services Conference

  • April 26, 2007: 7:00am - April 28, 2007: 2:30pm
Institute of Management, Innovation & Organization, Haas School of Business, UC Berkeley
Finnish Funding Agency for Technology and Innovation - Tekes
The UC Berkeley School of Information
Center for Information Technology Research in the Interest of Society (CITRIS)

present


The Innovation in Services Conference
April 26-28, 2007
Haas School of Business, UC Berkeley
Berkeley, CA

 

Services have become increasingly globalized with the emergence of new economies, notably India and to a lesser extent, China. They have become leading offshore locations for undertaking software development and all types of IT-enabled business services. Meanwhile, US and Western European countries must consider how to promote the growth of high wage jobs in service businesses in the face of this more global environment. What are the key facilitators and barriers in globalization (i.e cross-border tradability) of services? What other factors, besides digitization of information and declining data transmission costs, matter? Why are services less tradable than products, and why are certain types of services more tradable than others?

 

These and other provocative topics will be addressed in this conference on Innovations in Services. Executives, senior managers and specialists who are responsible for strategic innovation, academic researchers interested in services topics, and students interested in services as a field of study or prospective career will find this conference to be of particular interest.

 

Registration is now open: http://www.acteva.com/booking.cfm?bevaID=131100

 


 

PROGRAMME AGENDA

Thursday 26 April - Saturday 28 April, 2007

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Thursday, 26 April, 2007 Claremont Hotel

18.00-

19:00

Cocktail Reception- Claremont Hotel

Dinner – Claremont Hotel

Friday, 27 April, 2007 Seminar Room 480, UC Berkeley

7.45 – 8.30

Continental Breakfast

8.30 – 8.45

Welcome, introductions and goals of the conference

8.45 – 9.30

SESSION 1 Keynote:

1) David Teece, Mitsubishi Bank Professor, Haas School of Business

Innovation and management in services in an advanced global economy

Services have become increasingly globalized with the emergence of new economies, notably India and to a lesser extent, China. They have become leading offshore locations for undertaking software development and all types of IT-enabled business services. Meanwhile, US and Western European countries must consider how to promote the growth of high wage jobs in service businesses in the face of this more global environment. What are the key facilitators and barriers in globalization (i.e cross-border tradability) of services? What role will knowledge management, and the management of intellectual capital, play in this more globalized setting?

9:30am– 10am

Networking Break



10.00–11.00

SESSION 1 Panel:

Innovation and management in services in a global economy

Panel Chair: AnnaLee Saxenian

This panel session will focus on:

· Challenges of managing services in a global economy

· Wayne Dai, Chairman and CEO, Verisilicon

· Henry Tirri, Nokia

· Anssi Rantasalo, Managing Director, Kemppi Oy (TBC)

· Kaj Hedvall, Director, Senate Properties, Business Development (TBC)

11.00– 12.00

SESSION 2 Keynote:

Stephen Pratt – CEO, Infosys Consulting

Innovation and management in knowledge-intensive business services

12.00- 13.30

Lunch and Speaker: Open

13.30– 14.30

SESSION 2 Panel:

Innovation and management in services within an industry

Panel Chair: Henry Chesbrough

§ Business issues in developing and deploying services innovations

§ David Tennenhouse, Amazon

§ Suvi Anttila, President & CEO, Pöyry Forest Industry Consulting Oy (tbc)

14.30– 15.00

Networking break

15.00- 16.00

SESSION 3 Panel:

Panel Chair, Robert Glushko, Professor, Information School, UCBerkeley

Technology issues in creating and delivering knowledge intensive business services

* Vishal Sikka, SAP

** Lasse Mitronen, Vice President, Strategic Development, Kesko Oy3

16.00-17.00

SESSION 3 Panel: Customer Perspectives on Services Innovation

Discussant: Steven Ezell, Peer insight

Innovation and management in services within the firm

  • 3 participants, 20 minutes presentation each, 30 minutes discussion)
  • 3 Firm cases
  • Jaakko Villa, CEO, Villa Academica Oy

17.00-18.00

Patrick Grady, CEO Reardon Commerce


Saturday, 28 April, 2007 Seminar Room 480, UC Berkeley

7.45 – 8.30

Continental Breakfast

8.30 – 8.45

Welcome – Henry Chesbrough

8.45 – 10.15

Academic paper session 1: Services in the 21st century economy

Discussant: Kristian Möller, Helsinki School of Economics

Paper session schedule: 3 papers, 20 min each + 20 min discussion + 20 min Q&A

“Services Innovation in the 21st Century”, by Goldhar, Braunstein and Berg

“Information Services in the US Economy”, Apte, Karmarker, and Nath

“The Service Myopia: New Recipe for Client-Provider Value Creation”, by Möller, Rajala, and Westerlund

10.15– 10.45

Break

10.45– 11.45

Academic paper session 2: Applying Services to Business

Discussant: Mary Jo Bitner, Arizona State University

Paper session schedule: 3 papers, 20 min each + 20 min discussion + 20 min Q&A

“Service-Logic Innovations: How to Innovate Customers, Not Products”, Michel, Brown, and Gallan

“Managing Service Ideas and Suggestions – Information Systems in Innovation Brokering”, Ahonen and Lietsala

“Service Blueprinting: A Practical Tool for Service Innovation”, by Bitner, Ostrom, and Morgan

11.45– 13.00

Lunch

13.00-14.30

Academic paper session 3: Service Innovation in Software and Financial Services

Discussant: TBD

Paper session schedule: 3 papers, 20 min each + 20 min discussion + 20 min Q&A

“eInsurance – Novel Services in the Electronic Environment”, by Ahonen, Salonen, Kivisto-Rahnasto, Jarvinen, and Silius

“Building SaaS Business on Top of Open Source – Economic and Legal Considerations, by Oksanen, Helander, Seppanen, Puhakka, and Laine

"Issues in Shifting from a Product-Based Business Model
to a Service-Based Model", by Mironov

14.30 -14.45

Break

14.45– 15.45

Academic paper session 4: Hybrid Innovation and New Product Development in a Services Context

Discussant: Marja Toivenen

Paper session schedule: 3 papers, 20 min each + 20 min discussion + 20 min Q&A

“Hybrid Innovation Management – Lessons Learned from Mobile TV Development”, by Blomqvist, Henttonen, Hurmelinna-Laukkanen, and Ritala

“Creating and Managing Hybrid Innovations”, by Shankar, Berry, and Dotzel

“New Product Creation Process of KIBS Firms: A Case Study”, by Salmi, Torkkeli, Ojanen, and Hilmola

15.45- 16.00

Short break

16.00- 17.00

Discussion: Henry Chesbrough

  • What are the most urgent research priorities for services innovation going forward?

17.00

Close


 

 

Thank you to Tekes for sponsoring this event.

 

Last Updated: November 26, 2007 - 7:29pm